We have been creating Responsive websites that work on modern mobile devices just as well as they do on traditional desktops and laptops for a long time now. We have been promoting this concept of a mobile friendly site because we understand that people no longer are using the traditional ways of surfing the net, they are using all sorts of devices to go online today.
We as businesses need to adapt to these changing needs and create pages that are easily viewable on mobile devices without zooming, scrolling, panning etc. Some of the sites we have created over the years can be seen here on this post: Showcasing A Few Responsive Websites Designed by Ray Creations
Google is taking this a step further now and making it compulsory to create a site that is mobile friendly that can be viewed on all sorts of devices, in an effort to serve more timely and accurate results. There is no point serving up a non-mobile friendly site on a mobile device, is there? Google has announced that coming this April 21st 2015, all sites that are not mobile friendly will now be demoted in rankings. It is changing its algorithm that will affect search results worldwide in all language and is considered to have a significant impact on search. It is definitely in the best interest of the web and the users seeking information as now they will be getting more optimized results on mobiles and other devices.
Google has been sending our warning to sites that do not meet this criteria in Webmaster Tools, in a bid to urge people to adapt to the changing algorithm before it takes effect on the 21st April, 2015.
If you are concerned, which you should be, and would like to test whether your site meets the criteria of mobile friendliness, visit this link here: https://developers.google.com/webmasters/mobile-sites/get-started/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly
If you are serious about your business, it is time to change your site to a mobile friendly one, if it is not already. Talk to us and we can help you with your site. We were one of the first to adopt this technology ourselves and promoted it to our clients. In fact, all sites we create today are 100% Responsive and mobile friendly. We are the best people to talk to when it comes to Responsive design.