It’s been observed that small business with their limited budgets and resources are competing with the high business organization just because of the ‘Online Marketing’. Thanks to the Digital Age of Internet who has enabled us to do marketing of small-scale businesses which are somehow competing with high-scale businesses.
Small businesses can stay in the profit position, as long as they are doing marketing of it through content strategy, infographics and other things which are done in Seo. We may get across many users who attribute internet marketing as ‘fad, worthless, doesn’t work for me, doesn’t bring any customers’. But the fact is if they limit their target to certain demographics and needs, they would get the hell lot of benefits from it.
Online marketing is, in fact, a necessity. Here’s why:
- Consumer expectations have changed
When most consumers hear of a new business, they immediately look up the website and social media accounts to learn more. To find you, they plug your address into their smartphone and use Google maps to get there. People expect you to have a website. If you cannot be verified digitally, individuals searching out information doubt your existence and legitimacy. Also, more consumers are increasingly searching for products and services on the web and these trends are expected increase exponentially.
- Your competitors are online
You might not have launched an online marketing campaign yet, but your competitors mostly likely have. Michael Priyev, manager of new york web design agency, Toggle Web Media, explains that, “The reason why online advertising doesn’t work for so many small businesses is that their websites do not engage or connect with potential customers online. It’s not a question of how pretty the website is designed, but rather, how effective it is in converting online visitors into customers.” Priyev adds, “Providing a unique brand value proposition, user experience (UX) design, and click-to-action (CTA’s) buttons on a site are key to a successful digital marketing strategy.”
Online marketing is essential for small businesses today and is a cost-effective way to increase revenue, customers, and brand presence. Consumers are now online, and online marketing is only growing more important.
Source: Why Small Businesses Need Online Marketing