Initially, we will ask how you would describe your business and gain suggestions from you as to the key words that your customers are likely to search for. Our team of SEO experts will then massage and research this data to get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. This load of data will get shortlisted down to a few valuable key phrases tailored to your goals and budget.